Chelsea PR
First Line Support
Gemini Translations
Ingun (UK)
Topotarget
Venue Search
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BUSINESS-to-BUSINESS
One extra line on your business card can convey everything about your business - if it is your web site address.
Some of our clients are daemon marketeers - they work hard at generating new leads, new opportunities, new business.
The use they make of their web sites is sometimes a revelation even to us, and we've seen it all. Almost.
You can drive traffic to your web site and accomplish two things:
- You tell a prospect everything they want to know about you in a way that they feel they are in control of the process.
- By the time they contact you they are "qualified" contacts and you have filtered out a lot of time wasters.
First impressions count. Cyberpoint can work with you to help you define what should be on the home page, and how prospects can navigate your site to find what they need to know.
How often do you notice a car with a "For Sale" sign in the window?
How much information does that sign convey?
Well, the car's for sale and, that's it.
How much more information would it convey if it read "£2500"?
It would tell you the car is for sale and it would tell you what the asking price is.
It's worth thinking about your message.
Don't waste time telling your visitors what is already obvious, their time is precious.
Give them the important points first, don't make them search for them.
The first thing anyone wants to see when they visit a web site for the first time is that they have found something of interest to them.
If it's not, they hit the "back" button and you've lost them for ever.
You don't necessarilly know what it is they were looking for in the first place.
So site layout is crucial.
It should be obvious to your visitors where to go for things they are interested in, and simple and obvious how to move about your site.
This is what good web design is about.
A different pair of eyes can see so much more.
For sole traders in particular, having Cyberpoint look at your business as an outsider can be a useful exercise to help you "see" how others see you.
This all comes as a standard feature of our web site creation service, we want to ensure your web site is tailor-made to your requirements.
This is the very essense of "bespoke" design.
Our pricing and service make us a highly affordable web design partner for small business and home business clients alike, we can provide you with a web site that stands comparison with your larger competitors.
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Your enthusiasm for what we wanted to achieve, and effort to get it right far exceeded our expectations.
And people really do remember our site...
Katherine Buchan
Venue Search
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