Case Study: B-to-B Web Site
Business to Business sites have probably been my core business all along, and I have created sites for all kinds of clients in all sectors. In almost all cases I work with the owner or senior management and ask penetrating questions to help them and me understand what they want from their web site. Since I'm such a good listener and interact freely with the client, the feedback I get is they enjoy having an outside pespective of their business. I enjoy it because it's facinating to see how so many companies tick.

Ingun (UK) is a long-standing client and the site has recently been updated. To keep it simple, and to ensure visitors always had access to the latest and most correct documentation, the main pages are culled from the parent company web site and re-skinned. WWW.INGUN.CO.UK

Several clients over the years have required sites to be re-engineered, usually because they were custom-created in a non-standard form and then the client and original webmaster have parted ways. So I am adept at taking a site with whatever code it might come with - peculiar menu scripts for example - and turning it into something more compliant that can be updated. Of course the best approach is to make sites that are standards-compliant in the first place, and even then to allow for the fact that standards evolve over time. This site is untouched in over six years, but still comes top in Google, has a very respectable Page Rank of 4, and still serves the client's needs: WWW.VENUESEARCH.CO.UK
In the first full year of operation, the new web site for Ingun(UK) brought in a number of new customers world-wide who would not have been attracted otherwise, boosting turnover by 35%, an immediate and substantial return.