"Explaining Social Media to Businesses in 2 Words." (In truth, there are a number of two word descriptors that would work.)

social media

They make a case for "Customer Confidence," but I think it would vary from company to company. It would start with engaging with your customers, then developing a relationship with them, and ultimately, true, you would build confidence. Their confidence in you means they don't have an imperative to find another supplier, and they're less susceptible to being swayed by your competitor's marketing to switch their allegiance. It also means, if engaged in social media, that you can fix customer relations problems.

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Mark Griffin

Mark has a long history of working with computers and the Internet, he has delivered presentations and courses on many topics over the years. His opinion is actively sought and highly valued.

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