"Just Because You Offer A Free Service, It Doesn't Mean Your Users Aren't Customers."

There's a body of opinion that if you are using a service for free, you can't expect to be treated like a paying customer. That's wrong. There is plenty of debate around about why that's so, but all I wish to say here is that if you have some service you offer for free and you treat those who use it as anything less than valued customers, they never will become paying customers. If it carries your brand name, it should live up to everything that your brand stands for.

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Mark Griffin

Mark has a long history of working with computers and the Internet, he has delivered presentations and courses on many topics over the years. His opinion is actively sought and highly valued.

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