"5 Stupid Arguments Against Starting a Social Media Program."

social media

If you're beating your head against 21st century Luddites, you'll love this.

1. Our competitors don’t have a Facebook page.
2. Our customers don’t care about social media.
3. We need to control our message very closely and if we participate we will lose control.
4. I’m afraid of negative criticism.
5. I don’t think we should be doing anything groundbreaking. Let’s stick to what we know, print advertising and press releases.

The best argument was, however, omitted:

“It won’t generate revenue.”

Link to original article: http://griff.in/q

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Mark Griffin

Mark has a long history of working with computers and the Internet, he has delivered presentations and courses on many topics over the years. His opinion is actively sought and highly valued.

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