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SEARCH ENGINES
Nothing is changing more rapidly on the Internet than search engines.
Few people will not have heard of Google - the word has even entered the English language as the examples on the right indicate.
However, there are thousands of other search engines, some very specialised.
They try to differentiate themselves in the marketplace by giving results that are more relevant to the user.
They achieve that by having different rules for indexing a site and presenting search results.
A sensible policy therefore is to have a business web site listed on several search engines so that whichever one someone prefers to use, there's a good chance they will be able to find you.
To be listed with a search engine you need to be indexed.
This means the search engine visits your site and copies all the content into its own database.
Most search engines charge a fee for this and those fees vary from time to time.
Users of a search engine are in fact searching on that database.
In addition to having their own database, and different ways of indexing your site and different ways of sorting results, they are constantly changing all their rules to preserve the integrity of search results.
That means webmasters can't "cheat" by exploiting the rules.
If you do and you get caught out, you will be penalised on that search engine.
A sensibly designed web site needs to be "search engine friendly" to take those differences into account and to avoid pit-falls and penalties.
Cyberpoint will help you achieve that.
SEARCH ENGINE TIP 1
Create a list of key words in your field.
Try to imagine what terms a non-expert might use to find the products or services you have to offer, as well as add all the technical terms you can think of.
SEARCH ENGINE TIP 2
Sort that list into priority order, and then try to ensure you use as many of the high priority terms in your text as you reasonably can.
SEARCH ENGINE TIP 3
Have your business postal address on your home page.
Some search engines give your site a higher score if you do.
Likewise if you list a landline number instead of showing a mobile phone number only.
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To Google
to look something up on Google
I Googled
I looked something up on Google
A Googler
someone who uses Google
A Googlewhack
a search on Google with two distinct words that returns just one solitary result
Googlewhacking
carrying out such searches
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