SITE PROMOTION
You need to ensure people can find your site. There are several ways you can make this happen and you should do as many of them as possible because a web site that draws no visitors achieves no return on your investment.
Consider your potential visitors or clients as two categories of people - those who know you exist and those who don't know you but know they need products or services you offer.
Quickly dealing with what you can do for yourself first, you should publicise your web site address at every opportunity. On everyone's business cards, on your letter-heading, on every advert, on all your packaging and on all your marketing materials. Everywhere. You can even put it on the walls of your premises if there is passing traffic, on foot, road or rail.
What we can do for you is to submit the site to the main search engines and directories, these are how most people find information on the Internet. There are thousands of these and it would be impractical and rather pointless to submit your site to all of them. Instead we offer a range of services from submissions to the free-listing search engines, to aggressively pushing your site to the highest positions on the major search engines. In between, we offer a service which identifies the more useful search engines and directories and classifies those according to their specialisms. Thus your site would be listed in the places where it is more likely to be found.
We cannot, however, guarantee your site will be listed with any particular search engine or directory, they are owned and operated by other companies.
A third way of drawing visitors to your site is through banner ads. These as the name suggests are the small adverts you often see at the top or sides of pages on some sites. Search engines are a good example although they can appear anywhere. You would pay to have your advert shown on another site and then anyone who was interested could click on it to go to your site. Paid-for banner ads are not a cheap option and also require a lot of administrative overhead, they are designed, in truth, for very heavy promotional programmes and the industry is turning against them as the benefits are difficult to prove.
There is a low-cost way of establishing a banner ad programme and that is by exchanging ads with other sites. This may not be suitable for business clients as they generally require you to display banner ads on your site, which you may not want to do. The drawback with these is that the first thing visitors to your site see is an advert enticing them away! Some of the banner exchange programmes have a paying option where you can place adverts on other sites without having to display them on yours. The drawback with this remains that targeting your audience is very difficult.
A very effective way of using your web site would be to tie it in with a mail shot or advertising campaign to invite prospects to visit a special page which may not be accessible on the site menu bar. They would be invited to type the specific web site address directly into the browser to view a page carrying a special message. The cost of doing this would come under 'site creation' but it is relevant to mention it here.
We can tailor a promotion programme to your needs.
However, we will have to quote on a case-by-case basis as search engines frequently change the fees they charge for submitting commercial sites.
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