proof-reading

How To Get A Mailshot Wrong

When you're sending out a mailshot to possibly millions of customers, it is so important to get it right when you give them a hot link to click on. Dell have just sent one out and I clicked on the "more details" link they provided and got a "page not found" error. That's really not the sort of mistake you can recover from, you can't correct the email and send it out again, you've blown it. Never mind that it doesn't look very good or that customers realise you're not perfect, the ones who find this out are the ones you most wanted to impress - you actually succeeded in getting them to click on your link to find out more. Here are seven ways you can avoid making the same mistake.

Mark Griffin

Mark has a long history of working with computers and the Internet, he has delivered presentations and courses on many topics over the years. His opinion is actively sought and highly valued.

Search this Site

Today's Dilbert

Tag Cloud

adam smith institute adobe adsense advance fee fraud advertising adverts adwords aeeu agents agents scam amazon Andrea Pontremoli Anthea Pouli anti-spam asus attachments avatar bandwidth bbc bebo bella vista hotel blog blogging broadband broadcast browser browsing business business email business networking Buy.com cadbury's gorilla canter and siegal case study cms commercials computer history content copyright cray cray research cyberpoint dancing baloney dell domain name doubleclick drupal e-commerce eBay eee pc elonex email emoticon expert explorer facebook facebook friends falkland islands fan page firefox firewall flash fraud google honda advert hormel hotel hot links html ibm identity theft in-box information internet internet age internet service provider ip address isoc isp jargon languages laptop linkedin linux lottery scam mailshots malware marketing media microsoft netiquette phishing privacy scams second life social networking spam spammers supercomputer television url virus windows

more tags

Poll

User login

Site Creation Services

Cyberpoint can create attractive, easy-to-use web sites that present your business in the best possible light. We work closely with you to establish your requirements and ensure the finished web site is exactly what you want at a price you are happy with. Our web sites are hand crafted, and every site is different the better to reflect the uniqueness of your business. We are also able to provide web sites with "content management systems" so you are able to keep your own web site up-to-date without the need for a webmaster.

Client Testimonial

Sir Clive Sinclair says: "Mark Griffin has been a wonderful advisor and I trust and value his expertise on web sites. I certainly recommend Cyberpoint to anyone."

Site Support Services

Cyberpoint can provide on-going maintenance and support for your web site, thus relieving you of the overhead and freeing you to focus on what is important for your business. Through this continuing involvement, we can provide timely advice when changes or updates might be appropriate as web site trends and standards continue to evolve or as your business develops. Cyberpoint can also respond to any technical emergencies and answer questions you might have about the operation or performance of your web site.

Training and Consultancy

Cyberpoint have a wide experience of developing and delivering training courses to bring you and your staff up-to-speed on a range of topics related to the conduct of your on-line business, especially in the important area of e-mail communications with customers.

We are also able to provide consultancy services to help you understand, plan, and develop business objectives for your on-line presence which will assist you in contracting for work in this area with a clear idea of what you need and what is being offered by suppliers.

About Cyberpoint

Cyberpoint have been creating professional web sites and providing insightful advice and expertise since 1995. We have satisfied many clients of every size and shape in every market, government and corporate, e-commerce, retail, business-to-business and many more besides.

Please scroll down the page to read Mark Griffin's blog, or look in the columns either side to learn how Cyberpoint can help you achieve your goals on the Internet. Feel free to create an account so you can post questions and comments.

Pay Invoices On-Line

Clients are welcome to settle their invoices directly into our PayPal account on-line. Please just click on the button below and enter the invoice number and amount to be paid in the secure PayPal window that will open.

Cyberpoint - The On-Line Business Experts