Duct Tape Marketing

"All Aboard The Twitter Train, SMBs!"

This is a great article and a must-read. It doesn't just wax lyrical about using Twitter, it explains why and how. It covers:

Networking.
Market research & lead generation.
Improving your local search rankings.
Customer service & reputation management.
Take orders via twitter.
Fill last-minute inventory.
Engage in community activism.
Twitter as an extension of local search.

Link to original article: http://griff.in/o

Mark Griffin's blog

"The Anatomy of Buzz Revisited."

This article is a plug for the book of the same name, but I was grabbed by a factoid it highlighted: "30% of negative buzz comes from people who have never owned or used a product or service." That's a compelling argument why companies cannot afford to ignore social media; it can circulate and amplify negative buzz which you need to identify and deal with as soon as it emerges.

Link to original article: http://griff.in/d

Mark Griffin's blog

Mark Griffin

Mark has a long history of working with computers and the Internet, he has delivered presentations and courses on many topics over the years. His opinion is actively sought and highly valued.

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