advertising
Jargon Buster
We all tend to use words and phrases we are familiar with, it makes communication so much easier and in a technical context, it makes it more reliable too. Instead of talking round a subject in vague terms and perhaps misunderstanding, it helps to use some jargon you both understand. I try very hard to avoid jargon outside of the technical setting, but it is sometimes hard to remember what terms normal people know! Sometimes it is impossible not to use the very word that has a precise meaning, so to help you I have compiled a short dictionary of some of the more common terms you might come across.
- Mark Griffin's blog
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It Pays to Advertise
Advertising spending on-line is growing at a frightening rate in the UK, being forecast to grow by 30.8% to £3.4 billion this year. That compares with television advertising which will grow by just 1% to around £3.56 billion by the end of 2008. It is almost certain to exceed television spending by the end of 2009, according to Group M, a media buying and planning group who are well qualified to know these things. It's a prospect that fills me with dread, quite frankly.
- Mark Griffin's blog
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The On-Line Boom
Internet retail spending is predicted to grow by 32%, according to Verdict Research Consulting, compared with off-line spending growth of just 1.2% over the coming year. Why should that affect your business if you are not in retailing? Quite simply because more people are spending more time and money on-line.
- Mark Griffin's blog
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Information Overload?
A question I am often asked is, "How much content should I put on my site?" The answer is surprisingly easy, "How much have you got?" A lot of people confuse the issue of organising information with quantity of information. They want the site to look clean and simple, of course, and think perhaps the adage "less is more" might apply here, hence the question.
Flash Adverts: The Latest Plague
Full motion Flash adverts are the new plague on the Internet. Back in the early days, when animated gifs were first invented, web developers who wanted to be cutting-edge plastered them all over their sites. The phenomenon became known as "dancing baloney" and was widely loathed by the purists. And with good reason. They were unbelievably distracting, and, in the days of access with those early modems, they slowed down the loading of each web page. It was lose-lose.
