business
It Pays to Advertise
Advertising spending on-line is growing at a frightening rate in the UK, being forecast to grow by 30.8% to £3.4 billion this year. That compares with television advertising which will grow by just 1% to around £3.56 billion by the end of 2008. It is almost certain to exceed television spending by the end of 2009, according to Group M, a media buying and planning group who are well qualified to know these things. It's a prospect that fills me with dread, quite frankly.
- Mark Griffin's blog
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The On-Line Boom
Internet retail spending is predicted to grow by 32%, according to Verdict Research Consulting, compared with off-line spending growth of just 1.2% over the coming year. Why should that affect your business if you are not in retailing? Quite simply because more people are spending more time and money on-line.
- Mark Griffin's blog
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Information Overload?
A question I am often asked is, "How much content should I put on my site?" The answer is surprisingly easy, "How much have you got?" A lot of people confuse the issue of organising information with quantity of information. They want the site to look clean and simple, of course, and think perhaps the adage "less is more" might apply here, hence the question.
Case Study: Bella Vista Hotel
For an object lesson in how to exploit the Internet to maximum effect, you can't do better than this small hotel on the island of Corfu. On the face of it, it has every obstacle to overcome. It is only a two star hotel, it has no restaurant, no swimming pool, no car parking, it is in a small town twenty minutes to the south of Corfu town itself, it is on the "wrong" side of the island so far as the beaches are concerned, while the bigger hotels on Corfu are slashing their rates and sucking all the business away from the smaller hotels.
- Mark Griffin's blog
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Mark Griffin
Mark founded Cyberpoint back in March 1995 when he realised how important the Internet was to become, and he has been fully vindicated in that confidence.
History could record e-mail as the greatest invention of the modern era for all the difference it might make to our lives.
Blogging for Business
Blogging for business is a growing phenomenon that will reward those who make the effort. I have always advised my clients that what visitors to their sites will value is free information - knowledge and expertise shared with the visitor without obligation. It does not just establish your credentials; it also establishes a relationship of trust at the outset.
