marketing
Viral Marketing: Can You Catch a Sale?
Viral marketing is the old-fashioned "word of mouth" concept, wired-up and electrified for the Internet Age. Compare a Mexican Wave with the old game of Chinese Whispers and you'll see the difference. It's not a message being passed down the line one person at a time, it's a tidal wave that spreads and rushes across a crowd. Think of all those emails you see from friends and colleagues passing around the latest joke or outrageous video. Have you ever forwarded one? They spread like a virus, and when they are deliberately created to promote a product, that's when they become viral marketing. How can you do that for your business?
- Mark Griffin's blog
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The On-Line Boom
Internet retail spending is predicted to grow by 32%, according to Verdict Research Consulting, compared with off-line spending growth of just 1.2% over the coming year. Why should that affect your business if you are not in retailing? Quite simply because more people are spending more time and money on-line.
- Mark Griffin's blog
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