It Pays to Advertise
Advertising spending on-line is growing at a frightening rate in the UK, being forecast to grow by 30.8% to £3.4 billion this year. That compares with television advertising which will grow by just 1% to around £3.56 billion by the end of 2008. It is almost certain to exceed television spending by the end of 2009, according to Group M, a media buying and planning group who are well qualified to know these things. It's a prospect that fills me with dread, quite frankly.
- Mark Griffin's blog
- Login or register to post comments
- Read more
The Danger Lurking in Your In-Box
A new approach to standard email phishing scams has been reported targeting senior executives in California, coining a new term in the process - whaling. Whaling, then, is for phishing scams that target big fish. This particular email appears to come from a court in California and includes the target's name, company, and phone number to give it an air of authenticity. There are some useful lessons we can all pick up from this.
- Mark Griffin's blog
- Login or register to post comments
- Read more



