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It Pays to Advertise
Advertising spending on-line is growing at a frightening rate in the UK, being forecast to grow by 30.8% to £3.4 billion this year. That compares with television advertising which will grow by just 1% to around £3.56 billion by the end of 2008. It is almost certain to exceed television spending by the end of 2009, according to Group M, a media buying and planning group who are well qualified to know these things. It's a prospect that fills me with dread, quite frankly.
- Mark Griffin's blog
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