information
Information Overload?
A question I am often asked is, "How much content should I put on my site?" The answer is surprisingly easy, "How much have you got?" A lot of people confuse the issue of organising information with quantity of information. They want the site to look clean and simple, of course, and think perhaps the adage "less is more" might apply here, hence the question.
Case Study: Bella Vista Hotel
For an object lesson in how to exploit the Internet to maximum effect, you can't do better than this small hotel on the island of Corfu. On the face of it, it has every obstacle to overcome. It is only a two star hotel, it has no restaurant, no swimming pool, no car parking, it is in a small town twenty minutes to the south of Corfu town itself, it is on the "wrong" side of the island so far as the beaches are concerned, while the bigger hotels on Corfu are slashing their rates and sucking all the business away from the smaller hotels.
