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Viral Marketing: Can You Catch a Sale?
Viral marketing is the old-fashioned "word of mouth" concept, wired-up and electrified for the Internet Age. Compare a Mexican Wave with the old game of Chinese Whispers and you'll see the difference. It's not a message being passed down the line one person at a time, it's a tidal wave that spreads and rushes across a crowd. Think of all those emails you see from friends and colleagues passing around the latest joke or outrageous video. Have you ever forwarded one? They spread like a virus, and when they are deliberately created to promote a product, that's when they become viral marketing. How can you do that for your business?
- Mark Griffin's blog
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Case Study: Bella Vista Hotel
For an object lesson in how to exploit the Internet to maximum effect, you can't do better than this small hotel on the island of Corfu. On the face of it, it has every obstacle to overcome. It is only a two star hotel, it has no restaurant, no swimming pool, no car parking, it is in a small town twenty minutes to the south of Corfu town itself, it is on the "wrong" side of the island so far as the beaches are concerned, while the bigger hotels on Corfu are slashing their rates and sucking all the business away from the smaller hotels.
- Mark Griffin's blog
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