Anthea Pouli
Case Study: Bella Vista Hotel
For an object lesson in how to exploit the Internet to maximum effect, you can't do better than this small hotel on the island of Corfu. On the face of it, it has every obstacle to overcome. It is only a two star hotel, it has no restaurant, no swimming pool, no car parking, it is in a small town twenty minutes to the south of Corfu town itself, it is on the "wrong" side of the island so far as the beaches are concerned, while the bigger hotels on Corfu are slashing their rates and sucking all the business away from the smaller hotels.



