blogging
Pitching to Mommy Bloggers
This is an interesting article if you are seeking to influence your market though reviews and endorsements, some of the points apply across the board whatever your product or service.
Link to original article: http://griff.in/z
Bloggers Rights: A Sporting Chance
There's an interesting dispute going on in America right now over "who owns the news". The governing bodies for Major League Baseball and the National Football League, among others, have drawn up new rules for sports coverage which the traditional news media are up in arms about. It's a heady mix over the use of audio and video clips on newspaper web sites, and access for bloggers.
Jargon Buster
We all tend to use words and phrases we are familiar with, it makes communication so much easier and in a technical context, it makes it more reliable too. Instead of talking round a subject in vague terms and perhaps misunderstanding, it helps to use some jargon you both understand. I try very hard to avoid jargon outside of the technical setting, but it is sometimes hard to remember what terms normal people know! Sometimes it is impossible not to use the very word that has a precise meaning, so to help you I have compiled a short dictionary of some of the more common terms you might come across.
Blogging for Business
Blogging for business is a growing phenomenon that will reward those who make the effort. I have always advised my clients that what visitors to their sites will value is free information - knowledge and expertise shared with the visitor without obligation. It does not just establish your credentials; it also establishes a relationship of trust at the outset.
