in-box
The Danger Lurking in Your In-Box
A new approach to standard email phishing scams has been reported targeting senior executives in California, coining a new term in the process - whaling. Whaling, then, is for phishing scams that target big fish. This particular email appears to come from a court in California and includes the target's name, company, and phone number to give it an air of authenticity. There are some useful lessons we can all pick up from this.
- Mark Griffin's blog
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Making Email Easier for Everyone
Have a look at the emails in your in-box. What do you notice? If they're anything like mine, you'll see a hopeless mixture of senders' names and subject headings. It's very hard sometimes to sort the wheat from the chaff, even after the spam filter has done its bit. Now think how your emails will look in someone else's in-box. Is it clear to them who they are from? It is clear to them what they are about? How many emails do you see that just have someone's first name as the sender? Not very useful, is it? Or the sender's name isn't a name at all, just some cryptic words that mean lot to the sender but nothing at all to the recipient.
